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An Unexpected Breakdown Cover Story In Germany
A friend rang me, it was the first time we had spoke since his recent trip to Germany. As I asked him how well his family had been, there was a silence and then he explained that on his way back from Germany, to the Belgium Ferry to bring him back to the UK his car had broken down. Unexpected Breakdown In Germany

Behind The L.A. Auto Show Design Challenge
By Mark Clarkson


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Behind The L.A. Auto Show Design Challenge
By Mark Clarkson
The Los Angeles Auto Show is one of the most popular auto shows in the industry. In fact, many auto manufacturers and many car aficionados do make sure that they attend such an event where almost every car you can imagine can be found. After all, this is one great event where the producer meets the market all for the love of one thing - automobiles.

Now, for this upcoming LA Auto Show, there would yet be an event within the event. Did that confuse you? Well, this just simply means that within the LA Auto Show, there would be another occasion wherein many car lovers would certainly


5 Reasons Why You Really Need Many Car Insurance Cover Quotes
By Rashme Wong
It is so common that people usually pay too much on car insurance these days. Actually, there are plenty of companies that are gladly to quote you their best car insurance price even they may not be more breakdown cover information

Television Adverts. AA, RAC and Green flag

It is probably no surprise that due to the rewards of the insurance services many companies, including the big 3 in breakdown cover choose to do much of their advertising on TV. Adverts that suit the time of year with a specific theme seem to be the order of the day, although with 21st century adverting techniques you sometime wonder, whether its entertainment they are trying to deliver or the service itself here are some examples.

Recent AA Campaign

It seems that all the AA patrolmen have to prove they can sing before they qualify to fix your car at the roadside. the AA Campaign consists of a group of breakdown cover patrolmen signing their heads off to the "You've got a friend" song. Different versions were filmed throughout the UK, so you recognised the local film location, to give the feeling of this national company being a local one. I don't know about you, but I would rather have a good engineer who could not string 2 singing sentances together than a good looking, well versed actor, to fix my car, in ti,e of trouble. Simon Cowell should ring the AA breakdown cover service up, for the next X Factor.

Recent RAC Campaign

the RAC have chosen humour or attempted it anyway for thier recent RAC TV campaign. The star is of course Vinny Jones, famous in the UK as a tough footballer an one special photograph with Paul Gascoign and internationally for his roles in the Gone In Sixty Seconds the remake and some Guy Richies movies always as the tough guy. His time in Hollywood seems to be over now, so we now see him on TV as a stricken motorist who seems to breakdown reguarly, always in a classic car and of course needs the RAC breakdown cover service to get him back on the road. One amusing TV advert shows how Vinny is trying not to swear as he has a child in the car with him and things just go from bad to worse until he breaksdown in a town called Crapstone.

The RAC alo have a longer advert of over 4 minutes so probably not filmed for TV, but other commercial reasons and show the head office or control offices that run the breakdown cover call outs. It,s name is RAC One Team and seems to show a day in the life of this control centre, in a shorter time of course, but does give an insight to what goes on within the RAC control centre.


want to be part of. That is, if they have the knack for designing cars and styling them out. Such a thing may look pretty easy but it may just be the opposite. If you would imagine, you do have to integrate each and every part of you can find in an automobile. Like if you were to design a customized Toyota Supra, you would have to make sure you have the right kind and style of Toyota Supra performance parts plus the right engine and transmission system parts to make the new one a complete vehicle.

The event within the mentioned auto show would be the Design Challenge. One of the sponsors to the mentioned event would be ICEM which is known as one of the top suppliers of automotive design software throughout the world. Whoever wins the Design Challenge would then be able to see and let everybody else see his (or her) creation once it is unveiled come November 30th at the mentioned auto show.

Michael Check is the General Manager of ICEM for the Americas and with this sponsorship of theirs to the Design Challenge, he says, "ICEM is pleased to be a part of the Design Challenge. We understand first hand the importance of creativity and innovation in automotive design. Creative designs are the ultimate success factor in drawing the consumer to the product in the marketplace. ICEM strives to provide the most comprehensive software toolset, which provides the designer with the most flexibility and enhances the creative process."
Mark Clarkson is a 35 year old marketing consultant for a leading auto parts store. This native of Denver is also an offroad enthusiast.

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